Vireo
Marketing website for a business mileage and CO2 tracking platform
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Overview
Vireo helps Dutch businesses log employee trips, calculate the kilometer reimbursements companies are required to pay out, and track the CO2 those trips produce. The product grew out of a founder's own experience running a consultancy through spreadsheets, WhatsApp messages, and paper receipts, with no way to see what all that driving actually cost the environment. The brief for the site followed from that: make the spreadsheet's replacement feel obvious in under a minute, not just list features at a visitor.
The hero comes first
The hero leads with the two things Vireo actually tracks, mileage and CO2, rather than a vaguer promise about simplifying business travel. Below the fold, the dashboard and mobile app sit as overlapping mockups instead of one flat screenshot, with a floating "Invite your team" card cut into the corner: a preview of the role-based setup before a visitor ever reaches the features section.
Why choose Vireo
Further down, screenshots carry the two features doing the most convincing: GPS trip logging and CO2 reporting. Compliance and fleet management get icons instead, reassurances rather than selling points. The four-step "How It Works" strip further below keeps each caption to one sentence, since that section's job is momentum, not persuasion.
Two audiences, two pitches
Mobile and web get separate feature pitches rather than one shared list, on the logic that an employee logging a trip and a manager approving a report are making two different decisions and don't need convincing of the same things.
